A candid and introspective discussion about producing content in a new era of rapid to market production solutions. We will bring 3-4 top agency ‘production’ minds to one stage to consider where we are and the conceivable destination. We will explore what does ‘craft’ look like in this AI/VR-AR, /platform driven/influencer/digital/web3/ mobile first dominant ecosystem. How do we embrace and offer first in class production solutions as timelines and budgets become commoditized assets. How do we evolve, re-invent, cohabit and thrive in this new metaverse.

Gold Member | BBDO
Moderator: Alex Gianni | EVP, Director of Content Production, BBDO

Speakers:
Lora Schulson | Head of Production at 72andSunny, North America
Melissa Tifrere | Head of Integrated Production, Havas
John Doris | Head of integrated production, TBWA\Chiat\Day New York

Member Feature:
Lo Harris | Designer, Artist, Personality