A question from a SEO forum sparks discussion about how "authority" is built in a niche through your website. What is PageRank (aka link juice or link equity)? How is it used in the ranking algorithm? What about seed sites? How are these crucial to the concept of authority in ranking pages for a given search query? Lastly, what is a characteristic of "good" web pages when it comes to hyperlinks?



Articles mentioned: http://www.seobythesea.com/2015/11/recalculating-pagerank/ (2015)
http://www.seobythesea.com/2018/04/pagerank-updated/ (2018)



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