One the best ways to scale your ecommerce brand with Google Ads is to use proper segmentation of your product categories.

This tested strategy works because it allows you to:
📈 Spend more budget on your best performing product categories
🛑 Allows you to limit spending on under performing products while you continue to optimise their performance
🎯 Allows you to use different target ROAS or CPA goals dependant on your products profit margins

So in this video I am going to show you the easy step by step process to segment your products for your Google Shopping & Performance Max campaigns.

👉 Learn how to optimise your eCommerce Performance Max & Google Shopping campaigns CORRECTLY in 2024 with my FREE Google Ads eCommerce Optimisation Checklist. https://www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist

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