link :
Unit1 International Marketing: https://youtu.be/_XY9Am726lQ
Introduction to International Marketing
Research
#MELSHIVANJALI
Concept / Definition of International Marketing Research
Features of Marketing Research
Scope of International Marketing Research
Approach to Marketing Research
International Marketing Research Process
#DefinetheresearchProblem
#Researchdesign
#ExploratoryResearch
#CausalResearch with Example
#Descriptive Research
explain the global marketing research scenario •
explain the scope of international marketing research describe the procedure for undertaking international marketing research describe the techniques available for international marketing research plan field research describe the techniques available for interview • identify and explain the
various steps in analysis of field data and preparation of research report
Objectives and Importance of Marketing Research
Content-based on Syllabus of
#AKTU MBA
#IGNOU & IBO
#CEC/UGC
#JNTU
#MDU BCOEMRCM
this lecture video for Commerce, Bcom BBA, MBA, UGC Net applicant
#internationalmarketing
#internationalbusiness
#globalmarketing
#marketingreserach
#scopeofmarketingresearch
#topmanagementfaculty
#topmanagementcollege
#bestcontents
#studynotes
#reserach
#researchdesign
#resechtechniques
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#researchobjectives
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#bestresearchlecture