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choice we made was music.

Now why music?

Well we love music and it's always good to do something you love.

More importantly music's are part of everyone's life.

Everyone music's been around forever.

It will always be around.

This is not a speculative market because it's a part of everyone's life.

It's a very large target market all around the world.

It knows no boundaries.

But interestingly enough in this whole new digital music revolution there is no market leader.

There are small companies like Creative and Sonic Blue and then there's some large companies like Sony that haven't had a hit yet.

They haven't found the recipe.

No one has really found the recipe yet for digital music.

And we think not only can we find the recipe but we think the apple brand is going to be fantastic