Dr. Uma Shankar Pandey presents on Digital Ethnography in this video. More specifically the discussion is on Netnography, a technique for the cultural
analysis of social media and online community data. Online social spaces are increasingly recognized as important fields for qualitative social scientific investigation because of the richness and openness of the cultural sites. At the same time, online data present unique challenges
for researchers, as they are voluminous, optionally anonymous, and often difficult to categorize.

#digitalethnography #ethnography #onlineresearch

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