👉 Going in to a conversation such as the one with my guest today, Chase Chappell, who's Digital Marketing agency is responsible for eight figure ad spend on FB and advisory in the 9 figure range, my biggest takeaway was the fundamental laws of what makes an ad effective don't suddenly change at that level, you just need to do it that much more expertly.

Chase Chappell is a serial entrepreneur, marketer, and founder of Chappell Digital, a Facebook media buying firm comprising an in-house marketing division, consulting arm, and accounts team. Chase also founded Sirge.IO a software tool made for marketers to help improve their attribution and tracking. He's also the creator and instructor of Facebook Ads Expert Mastery Class.

⭐️WE SCALE DTC BRANDS WITH TARGETED FACEBOOK, GOOGLE, & TIKTOK ADS USING PROVEN DATA-DRIVEN METHODS!
👉chappelldigitalmarketing.com
👉sirge.io

Episode 132 - Chase Chappell Slides
https://bit.ly/3BYE7rF

TIMECODES:
00:00 Intro
02:39 What do you do and what are you up to these days?
03:45 Was it being developed specifically to respond to this issue?
07:22 The iOs update. What's the situation right now?
11:18 How much of a significant difference it really makes what device I'm using and how marketers have to look for quantifiable data versus the data that should be on Facebook on an account basis?
14:17 From your experience in an event like this unprecedented of, where there warning signs? And then also, was it a nightmare? Was it more just like, oh, alright, I guess I'm going to switch this around?
19:21 What year was the in-app purchases where it was trying to load the websites within Facebook? What was the timeframe for that?
28:47 Should people be looking into a different platform other than Facebook as a starting point?
30:50 What are the main pillars that keep business afloat through all that?
32:22 What is the barrier for entry for clients who want to work with you?
36:52 Are you working in both of these areas? And if so, is there a more, I guess, equitable and fair way to quantify them?
42:34 If you've had the chance, with your company, with some of the classes you're working with, have they been able to really deal direct damage in different industries and leave a lasting impression which ideally converts into profit?
58:01 What are kind of like the key indicators of a good TikTok ad?
01:00:29 Any parting wisdom and let people know how to reach out to you

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