5 reasons why I recommend Demand Gen campaigns in Google Ads:
1. They only run on Google-owned inventory, which means high traffic quality with minimal spam issues
2. You can add image and video assets to run in a variety of high quality placements, including YouTube Shorts
3. It's the only way to use Lookalike audiences in Google Ads
4. Audience targeting is highly accurate since you're mostly serving to signed-in Google users
5. You can use them for a wide variety of objectives, from awareness through conversion

They used to be called Discovery campaigns, and are now called Demand Gen. Have you tried them?

#thegooglepro #insidegoogleads #adwordstips #googleadstips #demandgen #demandgeneration

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