TUE4. Creating Personalized OTT Channels |
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The last thing consumers want to do is spend all their free time searching for something to watch. We’ve talked about true personalization for a long time, and our panel of experts discuss exactly what you should be doing and what technologies you’ll need to make it happen. Where does machine learning fit in? What about first-party or third-party data? How about voice? Will your mobile apps need something different than a connected TV? What do you do about niche vs. broad content? Do AVOD and SVOD libraries require different approaches? This is a technical conversation on how to implement things you need to know about.
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