Online advertising is what keeps the web free and Display advertising is an important contributor. The internet is filled with so much clutter, it can make it hard for marketers to reach the right customers.

Consumers consider, evaluate & advocate online. They spend 95% of their time on the web reading and engaging with news sites, blogs, general interest sites, social networks, email and so on. Display advertising reaches these users, placing the right ad at the right time to the right user – across millions of publisher sites.

We’ll discuss the evolution of Display Advertising and how to make effective use of the so called ‘Banner Ads’ for not just branding but also achieving the performance goals.

KARTHIKEYAN HALDURAI: A Psychology graduate and working with Google for just over 8 years. As a Specialist in the Custom Solutions & Innovations team, he focuses on helping teams implement and optimize large AdWords accounts with their Display and Video advertising. Absolutely in love with digital advertising space and right now hooked onto Programmatic Buying!

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- Google AdWords Certification: Everything You Need to Prepare & Pass 👉 https://www.digitalvidya.com/blog/google-adwords-certification/

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