Speakers: Samantha Diamond • Jack LaPan • Catherine Devine
Wednesday, November 11 • 11:00am - 11:30am

Digital transformation is often confused with or considered synonymous to technology. Digital transformation is about delivering on the Museum’s mission, and leveraging technology to achieve that whether it be new offerings and experiences, reaching new audiences in new ways, new and more efficient ways of operating. It’s rarely a conversation about the specific technology, and much more about how technology achieves a goal.

In the first section of this session, Catherine Devine and Samantha Diamond engage in a discussion about continuous innovation in Museums, the necessity and importance of it, the mindset needed, and how that innovation mindset distinguishes organizations that will ultimately thrive through this crisis. Samantha Diamond is outgoing MCN board member, CEO and Founder of Culture Connect, recently acquired by Axiell, and also VP, Digital Engagement at Axiell. Axiell/Culture Connect is a Microsoft partner.

The second section of this session will profile Jack LaPan from RedLevel, another Microsoft partner. Jack LaPan has worked with many Museums in the US, and is focused on unique approaches to technology adoption, starting with what the organization is trying to achieve and then leveraging technology to deliver on those. Jack will discuss a specific approach on Cloud Immersion Experiences which looks at how teams innovate with collaboration.

Brought to you by Microsoft.