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Global Marketing Paperback – by Svend Hollensen https://amzn.to/3iM8xUv

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This Video is part of International Trade Course, for more info visit: https://www.digitpro.co.uk/international-trade-course/
This course is designed to provide the learners, and those operating within International Trade, an opportunity to broaden their understanding of global trade issues, and to gain a clear understanding of the processes and practicalities of International Trade.
The course is suitable for all those involved in importing and exporting. It is also appropriate for corporate service providers such as banks, forwarders, accountants and international trade advisers.
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This video covers Hollensens five steps of International Expansion:
1. To go international or not?
2. Which markets to enter?
3. Market entry strategies.
4. Designing the global marketing programme.
5. Implementing and coordinating the global marketing...
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Media Partner: https://www.cavendish.ac/
Producer: Tony Zohari
URL: https://www.digitpro.co.uk/
Speaker: Siamak Taslimi

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