In this video, we investigate the different strategies businesses may adopt to entering an overseas market. Edexcel students refer to these strategies as ethnocentric, geocentric and polycentric approaches. Aqa A level Business students refer to them as the global approach and the multi-domestic approach.

AQA students may also find this video on Bartlett & Ghoshal useful:
https://www.youtube.com/watch?v=JbgWBmPGLCE

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