In this video, I talk about how to use LinkedIn for beginners. Don’t worry—I share my screen and cover all of the basics, including the “Home” page, the network tab, the jobs board, LinkedIn messaging, LinkedIn notifications, as well as where you’ll find your Instagram profile.

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Phil deconstructs digital marketing and social media to empower leaders, corporations, employees, and entrepreneurs. His insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few. Phil has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, Cairo, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles.

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Elevate your personal branding and navigate social media platforms like a pro. Learn LinkedIn with our expert in this concise tutorial.

0:00 - Intro: Using LinkedIn for Personal Branding
1:12 - Personal Branding Tutorial: What Makes LinkedIn Unique
2:00 - How to Build a Personal Brand: Exploring the LinkedIn Homepage
3:20 - Personal Branding Social Media: Navigating Your LinkedIn Network
4:00 - Personal Branding Strategy: Using LinkedIn for Job Search
4:34 - Personal Branding Course: Leveraging LinkedIn Messaging
5:16 - Personal Branding Tips: Making Use of LinkedIn Notifications
5:46 - How to Build a Personal Brand: Personal Profile and Settings
6:30 - Personal Branding 101: Overview of Using LinkedIn
7:04 - Conclusion: Personal Brand Tips for LinkedIn Beginners