Reebok featuring Shaquille O'Neal | Television Commercial | 1993 | NBA Greats Nasty Dunk


Reebok International
Reebok delta logo.svg
Type
Subsidiary
Industry Textile
Founded 1958; 60 years ago
Bolton, Lancashire, England
Founder Joe & Jeff Foster
Headquarters Canton, Massachusetts, United States
Area served
Worldwide
Products Sports clothing, footwear
Parent Adidas (2005–present)
Website reebok.com
Reebok is a global athletic footwear and apparel company, operating as a subsidiary of German sportsgiant Adidas[1] since 2005.[2][3] Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship, CrossFit, Spartan Race, and Les Mills.[4]

In 1958, Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Lancashire, England.[5] From 1958 until 1986, Reebok apparel featured a Union Jack.[6] They still use the Union Jack in many of their classics.

The company's global headquarters are located in Canton, Massachusetts,[7] U.S. with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.

In November 2016, Reebok announced they would be moving their headquarters location to Boston. The reasons for the move, according to the company, is to be located in an urban environment that is more desirable to millennial workers and to “clarify the roles” of United States offices.[8] The move is set to be complete in the fall of 2018