In the first episode of our new “We Are Merkle B2B” series, Nick is joined by Michael McLaren; Global CEO of Merkle B2B.

Michael is a successful and dynamic business leader who has held a variety of global executive roles in the U.S., Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications and over the years has worked with key global clients, including IBM, Microsoft, Intel, and Cisco.

Learn more about Michael’s journey to Global CEO, the concept behind Merkle B2B, current challenges in B2B and how the B2B decision-making unit is changing.