How Professional Associations Drive Memberships Using Digital Credentials |
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Professional associations report that they are still struggling to return their membership growth to pre-pandemic levels. They state challenges around communicating the value of membership, and visibility to audiences to be the greatest influencing factors. They need strategies and tools that enable them to attract and engage members. Digital credentials provide the solution. Watch this video to explore how professional associations use digital credentials to drive membership growth and boost member retention.
00:00 Introduction 01:08 The challenges and successes are associations facing 05:42 How associations use digital credentials successfully to grow membership 13:31 How associations use digital credentials to continue learning 16:27 How Accredible ensures digital credential success 19:29 A success story with digital credentials: AMPP 21:06 Summary 22:19 Do people prefer to have a physical or digital credential? 23:39 How can digital credentials advance career marketability of nurses? 26:12 How to distinguish the simple participation from the true effort and competency required for a deeper meaning? 31:32 Conclusion |