*Link to Example*
https://waves.design/so-me/
_Apologies for the blurry Loom :( Click on the link for the example I showed in the video!_

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A user persona is a fictional representation or archetype of your ideal customer. It is a way to create empathy with the user and to really understand who they are, what their needs and wants are, and how they would interact with your product. It is an important part of the UI/UX design process as it helps designers build empathy, which is an essential part of the process. To create a user persona, designers need to think about the user's background, gender, age, likes, dislikes, and occupation, among other things. They also need to think about the user's wants and needs and how the product can meet those needs. Finally, designers can use the user persona to ideate more design solutions for the product.