On May 13, 1943, days after the Nazis invaded France, the newly appointed Prime Minister of England Sir Winston Leonard Spenser Churchill needed to deal with British people people and provides them hope when everyone seemed hopeless, he chose the Center's message about one word and word that may feed Brits people during the long and devastating battle Against the Nazis, a word that may inspire people to risk their lives. In his speech, he said that you simply ask what our goal is. I can answer it with one word. Victory at any price may be a victory despite every terrorist victory, regardless of how long. and also the road could also be difficult because without victory there'll be no survival after the war Churchill may say that every one great things are simple and lots of of them may be expressed in one word within the book, your one-word author Evan Carmichael echoes the identical message that Carmichael says that there's one word that defines Your identity connects all the items in your life that cause you to vibrant and can facilitate your break loose the shackles of mediocrity, your one word what you defend may be a fundamental value that you simply use to form important decisions, and find out that your one word is critical if you wish to create an exquisite company or product, and there are two reasons for this first, Your one word may be a constant source of motivation and second, your one word makes it easy for people to speak about you. Anytime you are attempting to try to to something great, you may experience a setback once you desire forgoing because you're not getting the results you expect or aren't any longer encouraged by others, What drives you thru these dips is remembering why you are doing what you are doing, why you struggle, your only word is that reason, and since it's so short, it's easy to recollect when times are tough when Evan was starting a web business for Helping entrepreneurs, he was uninterested in working long hours and getting but the salary, and he was losing his self-esteem and he felt sort of a complete case earlier he was engaged on his website he made his YouTube videos daily he felt his efforts were distracted So he decided to form a mission statement for his company . . .