Social Media Marketing Is Dead - Introducing Brand Adver-tainment |
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Social media is changing rapidly and the way brands market on those platforms is going to have to evolve with it to remain relevant and to continue returning business results. The explosion of short-form entertainment content on social media will be influencing the type of marketing and advertisements we see on social like never before in history. To sell products and services on social your brand needs to figure out how to be informative, authentic, engaging, motivating and most of all entertaining, all in about 60 seconds.
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