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Why is innovation strategy important in a business?

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One of the best session I had, talking about Innovation strategies with Mr Donnie from Sweden. He have been working with ideas and innovation since the mid 90’s, either starting his own projects or helping others start theirs. Being an Innovation Strategist and Business Coach at the innovation office at KTH, The Royal Institute of Technology in Stockholm, he spend most of his days creating and running one of the best innovation offices in the world.

It's when I talk to him that I realized, it is not about how much money a company spends but how the money is spend. Also learning that merely training employees on how to use lean startup or design thinking methods is not enough but its important for leaders to change how they manage innovation within their companies so that they can align with their innovators’ way of working. Mindset over everything. He clearly emphasize on those aspects.

And do you know how to differentiate innovation and invention? So, come let's check out the video to know more from the expert himself, Mr.Donnie.




To know more about what he does, he post daily on innovation, entrepreneurship, startuplife on LinkedIn and on Instagram, so do follow him @donniesclygonis.t. for more exciting content on Innovation Strategies.
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