Trevor Turnbull (http://sportfanconnect.com) interviews Mike Petrie (Calgary Stampeders - Director of Community and Media Relations). They discuss the Stampeders social media aggregated website StampsConnect (http://stampsconnect.com) - Facebook, Twitter, YouTube, Flickr

Mike talks about why they implemented StampsConnect, how they manage all of their social accounts, online contests, future plans and how they are monetizing their social media efforts.