Here's how to turn off sponsored ads on LG Smart TV.
Usually, when you turn on the TV, you can see advertisements on the home screen. You can disable them from the Settings menu on your LG Smart TV.

How To Turn Off Sponsored Advertisements On LG Smart TV
Power on your LG Smart TV
Access the Settings by pressing the Settings button on the remote
Go to All Settings, then select General
Select System and click on Additional Settings
Click on Home Settings
Turn off the toggle icon under Home Promotion

This will turn off the sponsored ads from your LG Smart TV home screen

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